Understand the Market
Gain a practical view of Vietnam’s HoReCa landscape and identify the segments most relevant to your offer.
VFBE International Partnership
Your Gateway to Vietnam’s HoReCa Market
Build a trusted presence, understand the market and connect with relevant importers, distributors, buyers, operators and ecosystem partners in Vietnam.
Why VFBE
A practical first step into Vietnam’s HoReCa ecosystem.
VFBE helps international businesses orient themselves, become visible and reach relevant partners through an active industry ecosystem.
Reach the Right Partners
Access relevant importers, distributors, buyers, operators and industry organizations through VFBE’s network.
Build a Trusted Presence
Present your business, products and solutions through VFBE’s channels, programs and industry touchpoints.
Our Network
Connected Across Vietnam and Beyond
Partner Benefits
Market access starts with the right ecosystem.
Eight practical benefits designed around visibility, orientation, introductions and participation.
Vietnam Market Orientation
A focused overview of the ecosystem, market context and relevant business segments.
International Business Profile
A professional company profile within the VFBE ecosystem.
Product and Solution Listing
Present what you offer and the opportunities you want to develop in Vietnam.
Buyer and Operator Exposure
Increase visibility among relevant buyers, operators and industry participants.
Business Opportunity Circulation
Share suitable business opportunities through relevant VFBE channels.
Curated Business Introductions
Receive qualified introductions when both sides meet the criteria and agree to connect.
Business Matching Access
Join suitable business matching activities organized through the ecosystem.
VFBE Program Access
Access partner benefits across relevant VFBE conferences, shows and networks.
Your Market Journey
Explore. Connect. Grow.
A clear pathway from early market understanding to long-term opportunity development.
Explore Vietnam
Understand the ecosystem, your likely market fit and the segments that deserve attention.
Connect with the Right Partners
Reach relevant importers, distributors, buyers, operators and industry organizations.
Grow through the Ecosystem
Build visibility, join programs and develop opportunities through trusted industry relationships.
Partnership Packages
Choose the support level that fits your Vietnam objectives.
Start with ecosystem access, then scale into proactive partner development and ongoing market support.
| Partnership Benefits | Ecosystem US$1,000 12 months Choose Ecosystem | Growth US$3,000 12 months Choose Growth | Strategic US$590/month Minimum 6 months Choose Strategic |
|---|---|---|---|
| Presence and Content | |||
| Business Profile | Included | Featured | Priority |
| Product and Solution Listing | Included | Included | Included |
| New Partner Announcement | 1 announcement | Included | Included |
| Social Media Content | 1 post/quarter | 2 posts/quarter | 3 posts/quarter |
| VFBE Newsletter | When editorially relevant | 1 feature/quarter | 2 features/quarter |
| Email Campaign | — | 1/year | 2/year |
| In-depth Article | — | 1/year | As planned |
| Video Content | — | 1/year | 1/year |
| Market Access and Introductions | |||
| Market Orientation | 1 session/year | By cycle | Ongoing |
| Proactive Partner Search | — | 2 cycles/year | Quarterly plan |
| Target Organizations | — | Up to 5/cycle | Up to 10/quarter |
| Qualified Introductions | Up to 2/year | Up to 3/cycle, 6/year | Up to 5/quarter |
| Meeting Coordination | As general opportunities arise | Within 6 introductions | Within 5 introductions/quarter |
| Opportunity Follow-up | By request | By cycle | Ongoing |
| VFBE Program Access | |||
| theRESTAURANT Leadership | 1 regular ticket | 3 VIP tickets | 5 VIP tickets |
| theRESTAURANT Connected | 1 representative | 1 representative | Priority access |
| theRESTAURANT Show | Partner benefits | Partner benefits | Priority subject to policy |
Important Terms
- A qualified introduction is counted only when an organization meets the agreed criteria and agrees to receive the introduction.
- VFBE does not sell or transfer contact lists.
- VFBE does not guarantee transactions, contracts, revenue, or the appointment of an importer or distributor.
- Legal services, product registration, certification, customs, tax, logistics, booths, shipping, travel, accommodation, interpretation and event production are not included by default.
- Prices exclude taxes and third-party costs. Payment currency and the Strategic package billing cycle will be confirmed in the quotation or agreement.
How It Works
From first enquiry to active partnership.
Submit Your Interest
Tell us about your business, market goals and preferred package.
Initial Qualification
VFBE reviews your offer, objectives and potential ecosystem fit.
Partnership Consultation
We discuss priority segments, target partners and practical expectations.
Scope Confirmation
Deliverables, timing, commercial terms and third-party costs are confirmed.
Partnership Activation
Your profile, access and agreed activities are prepared and launched.
Register Your Interest
Start Your Vietnam Market Conversation
Share your objectives so our team can assess fit and prepare a focused first conversation.
Frequently Asked Questions
Clear expectations from the start.
A partnership creates access and structured support. Commercial results still depend on mutual fit, readiness and market response.
Who is this partnership for?
It is designed primarily for international brands, manufacturers and solution providers exploring Vietnam’s HoReCa market. Trade associations and promotion agencies are also welcome where there is a clear industry collaboration objective.
Which package should I choose?
Choose Ecosystem for visibility, orientation and initial access; Growth for structured partner search and introductions; Strategic for continuous market development support. VFBE will confirm the best fit during consultation.
What counts as a qualified introduction?
An introduction is qualified when the organization meets the agreed criteria and agrees to receive it. VFBE does not transfer contact lists without mutual context and consent.
Does VFBE guarantee a distributor or transaction?
No. VFBE facilitates access, visibility and relevant introductions, but does not guarantee contracts, revenue, transactions, or the appointment of an importer or distributor.
What services and costs are not included?
Legal work, product registration, certification, customs, tax, logistics, booths, shipping, travel, accommodation, interpretation, event production, taxes and third-party costs are not included unless separately agreed.
What happens after I submit the form?
VFBE reviews your information and responds within two business days. If there is a potential fit, the next step is a partnership consultation followed by scope and commercial confirmation.
Partner Stories
The Ecosystem in Action
Examples of how Vietnamese brands have used the ecosystem to build visibility and reach new partners.
Agalic
The ecosystem showcase helped its products reach buyers, distributors and potential partners while communicating the value of Vietnamese agricultural products.
Anamés Việt Delights
Through VFBE’s program at SIGEP, Anamés brought premium culinary gifts with a distinct Vietnamese identity closer to international markets.
Sâm Ngọc Linh
The program introduced its product ecosystem, shared the story of the local growing region and opened opportunities to connect with international partners.
Contact VFBE
One timely conversation can open the right path into Vietnam.
VFBE is ready to understand your goals and recommend the partnership scope that fits your Vietnam market priorities.
Phone
+84 901 936 373Offices
4B Trần Hưng Đạo Street, Bến Thành Ward, Ho Chi Minh City, Vietnam 80 Nguyễn Văn Cừ Street, Tam Thắng Ward, Ho Chi Minh City, Vietnam